Why are freelancer’s rates so high?

It’s something I’ve heard mentioned time and again, that the rates of an exceptional freelancer are too high. Here’s why they’re not:

  • We pay our own benefits, taxes and mandated deposts. Have you seen the latest hype about the significantly higher monthly costs for the federal healthcare exchange that provides lower-quality insurance? What about worker’s comp, unemployment, retirement accounts, Social Security and Medicare to mention just a few payments that need to be paid out of the employer’s budget or the employee’s paycheck.
  • You’re not being billed for all the time that’s spent doing marketing, determining exactly what type of writing you require for your project, self-education that the freelancer pursues on their own time and research required for your particular subject matter.
  • We have expertise that your employees don’t. If they did have that expertise, why would you be talking to me? I’ve spent over two decades in a variety of different industries, giving me a unique perspective on out-of-the-box problem solving.
  • We’re not content mill writers. If you’re looking for someone who will accept work at a penny a word or less, go check out Textbroker, Zerys or other websites that will be happy to hook you up with someone from a second- or third-world country who runs late, has atrocious English and has no idea of how to tailor their writing to your needs. Then you’ll have paid good (but not much) money to someone who has delivered late an indecipherable piece that won’t work for your needs.

If you want exceptional content that can help improve your conversion rate, leads or other measurement of importance to your business, why wouldn’t you hire an exceptional content writer? You can’t turn dust into gold (trust me, alchemists have been trying for centuries), so why not start with gold and see how high your business soars because of it.

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